One hook tweak that improves retention
Most creators open with a topic. Better: open with a stakes change. “Here’s how to edit Reels” becomes “This edit mistake makes your Reels feel slow — fix it in 10 seconds.”
In analytics, look for a drop around 1–2 seconds. If it’s steep, your first line isn’t concrete enough. Add a number, a time bound, or a “before/after” claim.